Exec × AI
EMEA Edition

Essay · measurement

By The editorial desk

London·

How to tell hype from a measured AI claim

A short, structural piece on how to read AI vendor claims without being fooled by them.

You will see seven tests every claim should pass before it goes into a board paper. The seven tests are auditable, repeatable and reproducible.

Most vendor claims pass three of the seven. Two pass six. The piece names the two.

If the desk's own claims fail any of the seven, we will publish the failure.

Where a vendor cannot meet the seven tests, the responsible answer is to keep looking.