Exec × AI
EMEA Edition

Essay · nine signals

By The editorial desk

London·

Nine reasons your firm probably should not invest in AI this year

We publish the essay because most AI cases we see do not pay back. The honest answer is more useful than the optimistic one.

You will see nine signals that an AI investment will fail. If your firm shows three or more, the responsible decision is to wait.

Each signal is grounded in a published case. The Stanford AI Index, the BCG AI maturity survey and our own field notes are cited.

We are happy to lose the engagement that should not happen.
From the editor's letter

If the essay convinces you to wait, you have saved more than the cost of the engagement that produced it.

Where the case will not stand on its own merits, no consultant should make it for you.