Twelve lessons from the first 24 months of Exec × AI

A working note from the desk on what we have learned in the first two years.

You will read the lessons we paid for and the ones our clients did. We list the wrong calls we made and the calls we changed.

We publish the field manual to make scepticism easier. If our practice has gaps, you should know what they are before you sign a charter.

“We have been wrong. Here is the list.”

From the editor's letter

The manual is updated annually.

The list is shorter than we feared and longer than we hoped. That is what publication is for.