We write to be understood by an executive who has been disappointed by AI before. The voice is short and declarative because the time you have to read is short.
We publish the work that does not pay. The field notes that close on a no, the corrections, the changed positions. The desk's track record is the only credibility we own.
Where we are wrong, we will say so and the correction will be dated.
“Trust decays unless someone puts energy into maintaining it.”
Khaled
Founder & CEO