Sector · retail · brands · supply chain
AI for the trade-spend, demand-forecast and shelf-compliance triangle
FMCG clients use Exec × AI on the three places AI pays back: trade-spend optimisation, demand forecasting and shelf compliance.
Trade · forecast · shelf
How the sector reads
Trade-spend savings of 4 to 9 per cent are typical for clients with annual trade-spend above 100 million pounds. The basis is two clients; we will share the calculation under NDA.
Demand-forecast accuracy improvement of 6 to 12 percentage points (MAPE) is typical against a mature SAP IBP baseline. The improvement is largest in long-tail SKUs.
Where the existing investment in Trax, Tesco TPx or Nielsen already covers the ground, we say so. Most clients do not need a parallel platform.