Carl runs Exec x AI's global media and communications practice. You bring him in when AI has produced pilots but no revenue, and the board wants a number it can defend. In 30 days he gives you a board-ready AI charter at a fixed price, with the business case sized so the projected gain clears the spend before you commit. He owns that charter and the ROI line himself.
Named governance and engineering principals deliver the work, with no junior staff billed to your account. For two decades Carl carried commercial targets at Yahoo, Google, Thomson Reuters and Meta. He has also run content and publishing businesses, including Outbrain and Newsroom AI.
His work now centres on helping leadership teams adopt AI and convert it into measurable revenue. That focus matters for one reason. AI investment fails most often at adoption and commercial follow-through, well after the model itself works. An internal data team can build the model. The scarcer skill is making it pay and evidencing the result, which is the gap Carl closes.
Carl leads AI strategy and enterprise search engagements. For media and publishing clients he adds direct sector experience, from rights-aware content discovery through to audience monetisation, including disclosure standards for AI used in published and broadcast content.
He works with the firm's governance principals so a commercial gain clears compliance before launch, never after. Delivery runs in your own cloud, on your own intellectual property, with the audit trail attached. The fixed price and a stop-before-you-spend test keep the firm's young trading history at our risk, not yours.
The first measured proof point lands inside 18 weeks, on a number your CFO already tracks.